Conversational Marketing & Chatbots: The Future of Real-Time Brand Communication
How AI chatbots, messaging automation, and real-time personalization are transforming brand communication into two-way conversations that convert.
Writing on software design, company building, and the aerospace industry.
All of my long-form thoughts on programming, leadership, product design, and more, collected in chronological order.
Hyper-Localized Marketing & Vernacular Content: Winning Hearts Locally in 2025
How brands in India are scaling trust and conversions with hyper-local targeting and vernacular storytelling—powered by AI, location data, and community context.
Voice & Visual Search Optimization: How to Win the Future of Search in 2025
Voice assistants and visual search are redefining discovery. Learn how to optimize for Siri, Alexa, Google Lens, and Pinterest Lens with practical strategies for 2025.
How I Generated 91+ Qualified Leads and 50% Sales with Just ₹5,000 in Ad Spend
A data-driven Meta Ads case study showing how audience precision, creative alignment, and landing-page optimization generated 91+ leads and 50% sales conversions for SIRO’S MIRAKI boutique.
The Rise of Social Commerce—Making Your Posts Shoppable
Social commerce is transforming platforms like Instagram, TikTok, and Pinterest into full-fledged shopping hubs. Learn how shoppable posts, influencers, and AI personalization are reshaping e-commerce in 2025.
Building High-Converting Video Sales Funnels with Short-Form Content
Learn how to design and execute a high-converting video sales funnel using TikTok, Instagram Reels, and YouTube Shorts. Practical steps, examples, tools, and optimization strategies included.
AI Personalization Across Channels: Best Practices for 2025
By 2025, AI personalization is the foundation of modern marketing. This article explores technologies, strategies, and ethical safeguards to deliver seamless, real-time personalization across channels.
How Generative AI Is Revolutionizing Content and Ads in 2025
Explore how generative AI is transforming content creation and advertising in 2025 with automation, personalization, multimodal creativity, and AI-powered ad campaigns.
Mastering Generative Engine Optimization (GEO): Getting Picked by AI Search
Generative Engine Optimization (GEO) is the next evolution of digital visibility. Learn how to optimize content so AI-driven search engines like ChatGPT, Google AI Overviews, and Perplexity cite your brand directly.
Crafting a design system for a multiplanetary future
Most companies try to stay ahead of the curve when it comes to visual design, but for Planetaria we needed to create a brand that would still inspire us 100 years from now when humanity has spread across our entire solar system.
Introducing Animaginary: High performance web animations
When you’re building a website for a company as ambitious as Planetaria, you need to make an impression. I wanted people to visit our website and see animations that looked more realistic than reality itself.
Rewriting the cosmOS kernel in Rust
When we released the first version of cosmOS last year, it was written in Go. Go is a wonderful programming language, but it’s been a while since I’ve seen an article on the front page of Hacker News about rewriting some important tool in Go and I see articles on there about rewriting things in Rust every single week.