How I Generated 91+ Qualified Leads and 50% Sales with Just ₹5,000 in Ad Spend
In the world of digital fashion retail, creative storytelling must meet measurable performance.
This case study highlights how I planned and executed a Meta Ads campaign for SIRO’S MIRAKI, a women’s boutique brand, achieving 91+ qualified leads and a 50% sales conversion rate within weeks of launch.
🧩 Brand Background
SIRO’S MIRAKI is a women’s boutique offering ethnic and everyday wear tailored for college students and young professionals.
While the brand had a loyal offline customer base, it aimed to scale online visibility and generate consistent digital sales during the festive season.
Campaign Objective:
Increase brand awareness, generate qualified leads, and drive in-app and WhatsApp-based conversions.
🎯 Strategy Overview
The campaign centered on three key pillars:
- Audience Precision
- Creative Relevance
- Conversion-Optimized Landing Experience
1. Audience Targeting That Converts
I began with data-driven audience segmentation to reach women most likely to engage and purchase.
Target Parameters
- Demographics: Women aged 18 – 35
- Location: Coimbatore | Tiruppur | Erode | Nearby districts
- Interests: Women’s fashion, sarees, college wear, shopping, style influencers
- Custom Audiences: Engaged Instagram followers & past purchasers
- Lookalike Audiences: Derived from high-value customer data
💡 Result: Relevance improved significantly, reducing Cost-Per-Lead (CPL) while maintaining quality traffic.
2. Ad Creative Design & Messaging
Visual storytelling was crafted to align perfectly with the audience’s aspirations.
Creative Highlights
- Authentic product imagery from SIRO’S MIRAKI’s latest collections (no stock photos)
- Festive and college-wear visuals suited to the campaign season
- Short, emotionally engaging copy such as:
“Get ready to shine this season with SIRO’S MIRAKI – Where style meets elegance.”
- Compelling CTAs: Shop Now | Book Your Outfit | View Collection
Each visual asset was tested for engagement metrics like scroll-stop rate and click-through performance.
3. Landing Page Optimization
All traffic was directed to a dedicated campaign landing page built for high intent and simplicity.
Landing Page Features
- Hero banner with featured products and festive offers
- Quick-view product cards with pricing
- Embedded WhatsApp CTA for instant chat ordering
- Streamlined lead form (name | phone | interest)
- Fast loading speed & responsive mobile design
💡 Impact: Reduced drop-offs and doubled conversion efficiency compared to previous campaigns.
📊 Campaign Performance
| Metric | Result |
|---|---|
| Leads Generated | 91 + |
| Sales Conversion | 50 % |
| Click-Through Rate (CTR) | 3.8 % |
| Cost per Lead (CPL) | ₹ 32 |
| Return on Ad Spend (ROAS) | 4.5 × |
✨ Nearly half of all captured leads converted to paying customers — a clear indicator of message-to-market alignment.
🔍 Key Insights & Learnings
- Relevance drives performance. Consistency between ad visuals, copy, and landing experience built immediate trust.
- Precision beats volume. Narrow, intent-based targeting outperformed broad awareness segments.
- Frictionless UX closes sales. A mobile-first, single-CTA landing page kept users focused on conversion.
- Iterative testing works. Small A/B tests on headlines and CTAs yielded measurable uplifts.
🚀 Outcome & Impact
The Meta campaign not only boosted short-term sales but also:
- Strengthened SIRO’S MIRAKI’s online brand recall
- Expanded its remarketing audience pool for future launches
- Validated digital advertising as a core sales driver for boutique retail
💬 Final Thoughts
This project demonstrates how even emerging boutique brands can achieve enterprise-level results through strategic Meta advertising.
By integrating data-driven targeting, authentic storytelling, and conversion-focused design, SIRO’S MIRAKI successfully transformed digital impressions into tangible revenue.
Keywords: Meta Ads Case Study, Boutique Marketing, Facebook Ads Strategy, Instagram Advertising, Fashion Lead Generation, Conversion Optimization